Insight Services to inform your B2B strategic decisions
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B2B insight is rarely transparent; multiple suppliers; contractors; stakeholders will all influence the value chain. Globalisation had already set that process fully in motion, now post Covid-19 the rule book will be re-written.
Clear sighted intel will become an essential business tool.
At The Strategy Works B2B insight is our core business discipline – it's not an add-on to other consultancy work.
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We are specialists at what we do.
Why Choose The Strategy Works?
Our Insight Services
Multiple applications to inform your strategic decisions
Value Chain Mapping & Sizing
Either to defend an existing market
or enter a new segment
with entrenched competitors.
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Sell Against Guides
Sell Against Guides bolt externally gathered competitor insight onto in-house sales intelligence.
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Commercial Due Diligence
To enhance legal / financial due diligence, The Strategy Works will evaluate potential acquisition opportunities purely from a sales / marketing perspective.
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Customer
Satisfaction Measurement/Lost Prospects
The Strategy Works will work with you to develop effective ways of benchmarking customer satisfaction.
A lost prospect is not 'lost' forever…...
Customer Satisfaction
Measurement
Mystery
Shopping
Accurately benchmarks performance of in-house sales teams vs competitors. Performance against agreed KPIs is scored using bespoke quantitative logs.
Field Based
Procurement Intelligence
Research whole of market with no impact on the relationship with your existing supplier.
Our Sectors
Over 25 years TSW’s methodologies are proven to work across the B2B spectrum; prominent sectors include: