B2B MARKET INTELLIGENCE DRIVES BETTER DECISIONS
We provide bespoke B2B market intelligence that isn't in the public domain -
helping you to make confident strategic
decisions in complex markets.
Global
research capability
30+
years of experience
Senior
consultants
Independent intelligence
Stronger outcomes
Confidential
qualitative intelligence
Real Insight
Real Results
B2B markets are no longer stable or predictable. Localisation pressures, uncertain supply chains and new partnership models are reshaping competitive landscapes.
Yet meaningful B2B Insight remains opaque. Actionable intelligence is no longer optional - it is an essential strategic tool.
At The Strategy Works, B2B Insight is our core discipline.
For over 30 years, TSW has provided its clients with reliable evidence backed intelligence to fuel important decisions.
What we offer
Intelligence
beyond the obvious
We combine rigorous research with specialist industry expertise, deploying multilingual teams to uncover hard-to-reach insights across the B2B value chain, turning complex market intelligence into clear, actionable insight.
Insight to Action
Our outputs are grounded in rigorous desk research combined with in-depth interviews, merging commercial and technical insights to create a 'Connects Matrix' - a high-resolution view of the B2B value chain.
It reveals how suppliers, partners, OEMs, distributors and technical influencers connect, highlighting critical dependencies and showing how relationships shape supply-chain resilience.
Value Chain Analysis
Map complex ecosystems to reveal the relationships that drive both technical and commercial performance.
Identify critical dependencies, assess opportunities and risk; determine the most effective route to market before committing to a new segment.
Competitor Monitoring
Once priority competitors are identified, TSW conducts continuous monitoring. We track strategy, technology, partnerships, OEM alignment, distributor behaviour - revealing shifts that shape competitive advantage.
International
Trade Exhibitions
Targeted booth interviews to build a robust qualitative sample
Delegate networking to capture live, on‑the‑ground intelligence that reveals emerging trends and competitor signals
Deploy local TSW consultants to defray travel costs while ensuring high‑quality field coverage
Acquisition
Insight Support
TSW complements legal and financial due diligence by assessing acquisition targets from a commercial and technical sales perspective, benchmarked against their competitors.
Through interviews with existing and former customers, as well as lost prospects, we identify commercial strengths, technical performance, competitive advantages and vulnerabilities.
Our B2B expertise spans multiple sectors including
AUTOMOTIVE LUBRICANTS
& ADDITIVES
CHEMICALS
MARINE
A selection of 40+ published B2B articles by
TSW's Michael Herson.
Hydrogen Mobility – Fuel Cells vs ICE options examined for Heavy Duty Trucks
September - 2024
Digital navigation prepares to claim the crown from paper charts in the sub-ECDIS sector
May - 2023
Michael Herson will present at Lubricant Expo in Düsseldorf on 15th September, exploring how global disruption is reshaping the lubricants supply chain.
Drawing on industry evidence, he will reveal how companies are responding with new measures to strengthen supply chain resilience.
GET IN TOUCH WITH US
For enquiries, please fill out the contact form below:
Or contact directly
email: mherson@thestrategyworks.com
Telephone: +44 7931 763088
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