

Recently
Published Articles
A selection from over 40 B2B articles written by Michael Herson of The Strategy Works.
Click on the publications' logos below to view the articles
China Shifts to Additives Exports as Domestic EVS Take Hold
- March 2025
The Strategy Works investigates how Chinese additive manufacturers are increasing capacity to respond to the high penetration of EV's in their domestic market, by focusing on exports and new technologies, in the process transitioning from being a net importer to a net exporter.
Hydrogen Mobility – A Nascent Market
Emerges For Heavy Duty Trucks
- September 2024
The article can be viewed between pages 24-27.
The Strategy Works investigates the potential for H2 ICE vs Fuel Cells, for both On-Road and Off-Road applications, within the HD Trucks market.
Sustainable Additives Drive Innovation for Automotive Lubricants
- June 2023
The Strategy Works investigates how sustainable additives, fuelled by new feedstock derivatives and a greener manufacturing infrastructure, can lower the carbon footprint of the automotive lubricants sector.
The article can be viewed between pages 34-38.
Digital navigation prepares to claim the crown from paper charts in the sub-ECDIS sector
- May 2023
The Strategy Works has conducted an extensive research programme into new digital options for the sub-ECDIS market; discovering a fast consolidating value chain, led by a handful of major players with an appetite for regulation.
Ammonia takes centre stage as a clean marine fuel
- February 2023
The Strategy Works attended two consecutive high level Ammonia Conferences in Phoenix, USA and Hamburg, Germany; synthesizing the main themes impacting on Ammonia’s potential as a marine fuel.
Tidal and Ocean Currents Modelling drives Voyage Optimisation
- June 2022
The Strategy Works sets out the value chain uncovering the evolving, complex, modelling landscape that underpins voyage optimisation.
Gas Engines -A Partner to Power (part 2)
- February 2021
The Strategy Works publishes the findings from an on-line survey carried out in conjunction with IGEM members working in both O&M’s & OEM’s; taking a closer look at CHP and prospects for hydrogen.
Gas Engines Spark Energy Solution (part 1)
- January 2021
The Strategy Works considers the growing importance of stationary gas engines within the transition process towards renewable energy.
Covid-19: shipping disruptor is an accelerator of change
- October 2020
The Strategy Works considers the commercial impact of Covid-19 on Shipping; examining how key market sectors are responding to new challenges
The Journey to Compliance
- January 2020
The Strategy Works reviews ‘The Journey to Compliance’ - considering the impact of the start of the IMO Sulphur Cap on marine lubricants for Shipping.
Beyond The Sulphur Cap
- June 2019
Exclusive research commissioned by Riviera Maritime Media casts light on how shipping is approaching the challenge of decarbonisation.
Adcos branch out in Asia
- February 2018
With electric vehicles and autonomous cars looming large, the new battleground for lubricant additive companies is set to be Asia-Pacific.
Connectivity is key to ECDIS & ENC advances
- January 2017
The Strategy Works assesses preferred compliance options as 2020 IMO Sulphur Cap approaches.
ATF technology rises to the challenge
(ATF - Part 2)
- June 2016
The Strategy Works examines the commercial forces driving the ATF market in Europe. (Part 2 – technical findings)
Click to use free log-in to Lube Magazine to view article
ATF market takes shape in Europe
(ATF - Part 1)
- April 2016
Click to use free log-in to Lube Magazine to view article
The Strategy Works examines the commercial forces driving
the ATF market in Europe. (Part 1 – top line commercial findings)
Professional procurement begins to get a
grip on ECDIS
- September 2015
An increasing number of shipping companies are using procurement departments to specify how they purchase ecdis and ENCs.
Metamorphosis of UK parcels market
- June 2015
Parcel operators compete to sharpen their offering in an internet fuelled growth market.