Sell Against Guides convert competitor information into sales intelligence for deployment by the entire sales team - ensuring they remain ‘on message’ and win more new business.

The guides are built using a ‘traffic light’ methodology to train the sales force to focus on competitor weaknesses whilst highlighting its own strengths.

Key selling messages can be integrated into tenders, sales presentations, sales proposals, etc

Outputs
A suite of concise, user friendly documents for use at all levels which contain:

Competitor profiles

‘Better than worse than’ matrix

Competitor summary – positioning and response

Competitive product matrix

Silver bullets – key selling points vs. all major competitors

Battle cards – key selling points vs. individual competitors

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