Sell Against Guides

Sell Against Guides convert competitor information into sales intelligence for deployment by the entire sales team - ensuring they remain ‘on message’ and win more new business.

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The guides are built using a ‘traffic light’ methodology to train the sales force to focus on competitor weaknesses whilst highlighting its own strengths.

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Key selling messages can be integrated into tenders, sales presentations, sales proposals, etc

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Outputs
A suite of concise, user friendly documents for use at all levels which contain:

Competitor profiles

‘Better than worse than’ matrix

Competitor summary – positioning and response

Competitive product matrix

Silver bullets – key selling points vs. all major competitors

Battle cards – key selling points vs. individual competitors