Welcome to The Strategy Works - Specialists in Business to Business Customer Insight

At The Strategy Works we specialise in establishing the interface between marketing and sales strategy. We have an in-depth understanding of the B2B sales process and the factors which determine why clients win and lose accounts – this knowledge will benefit your business both tactically and strategically. Our fully integrated product menu includes:

Customer Satisfaction Research
Terminated / Lost Prospects Interviews
Competitor Benchmarking
Competitive Intelligence
Mystery Shopping
Market Sizing
Commercial Due Diligence

At The Strategy Works B2B marketing / sales is our core business discipline – it is not an add-on to other consultancy work.

Our virtual structure offers clients the twin advantages of a controlled cost structure and flexibility - we can rapidly ‘ramp-up’ or downsize. Our team of 20 senior consultants is underpinned by an extensive network of 100 field workers both in the UK and across Europe.

Established in 1993, The Strategy Works have completed many hundreds of projects in a range of business to business sectors across the spectrum of business services and manufacturing – all aligned to high value B2B sales.

The Strategy Works assesses the impact of carbon emissions in the European Cement Industry ....below is an excerpt from our latest opinion forming article:

To a large extent, the cement sector has weathered the emissions constraints imposed upon it by the EU ETS in its first phase (2005-07). But, as we approach Phase II (2008-12) of the EU ETS, concerns are growing that abatement options may be becoming more limited, and more expensive.

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