Welcome to The Strategy Works - Specialists in Business to Business Customer Insight

At The Strategy Works we specialise in aligning customer needs with sales strategy to gain competitive advantage. We have an in-depth understanding of the B2B sales process and the factors which determine why clients win and lose accounts – this knowledge will benefit your business both tactically and strategically. Our fully integrated product menu includes:

• B2B Customer Satisfaction Research
• Terminated / Lost Prospects Interviews
• B2B Market Insight
• Sell Against Guides
• Mystery Shopping
• Market Mapping
• Commercial Due Diligence

At The Strategy Works B2B marketing / sales is our core business discipline – it is not an add-on to other consultancy work.

Our virtual structure offers clients the twin advantages of a controlled cost structure and flexibility of skill base - we can rapidly ‘ramp-up’ or downsize. Our team of 20 senior consultants is underpinned by an extensive network of 100 field workers across the UK and  Europe.

Established in 1993, The Strategy Works have completed many hundreds of projects in a range of business to business sectors across the spectrum of business services and manufacturing – all aligned to high value B2B sales.