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Welcome to The Strategy Works - Specialists in Business to Business Customer Insight

At The Strategy Works we specialise in aligning customer insight with competitor profiling to gain business advantage. We have an in-depth understanding of the B2B sales process and the factors which determine why clients win and lose accounts – this knowledge will benefit your business both tactically and strategically. Our fully integrated product menu includes:


At The Strategy Works B2B marketing / sales analysis is our core business discipline it is not an add-on to other consultancy work.

Our virtual structure offers clients the twin advantages of a controlled cost structure and flexibility of skill base - we can rapidly ‘ramp-up’ or downsize. Our team of 20 senior consultants is underpinned by an extensive network of 100 field workers located globally. Established 20 years ago in 1993, The Strategy Works have completed many hundreds of projects in a range of business to business sectors across the spectrum of business services and manufacturing – all aligned to high value B2B sales.

The Strategy Works assesses the growing market for gas engines and lubricants within EMEA, driven by demand for on-site power generation.

Below is an excerpt from our latest opinion forming article in ‘’Lubes 'n' Greases EMEA‘’:

TSW estimates that total installed capacity of gas engines in EMEA is 40 GW and is growing at around 8% per year. Based on average oil consumption figures, this equates to over 2.5 million metric tons per year of gas engine oil used in these regions, making their lubricant market worth around €600 million.

You can read the entire article Coping with Contaminants or you can browse the entire article library.