Competitive Intelligence
We specialise in gathering qualitative/quantitative business intelligence that is not in the public domain. Our unique Competitive Insight techniques analyse your competitors at both a strategic and a tactical level:
- 'Top down' Strategic Competitive Intelligence - Interviewing throughout the supply chain
- 'Bottom up' Tactical Competitive Intelligence - Analyse the field sales capability of your competitors.
- Internally focussed CI support, to maximise the value of CI across your business:
- Strategic Workshops
- Competitor Profiles
- Key Account Profiles
- Win/Loss Analysis
- War Gaming
- Scenario Planning
- Internal CI Process (including a full CI Audit)