Competitive Intelligence

We specialise in gathering qualitative/quantitative business intelligence that is not in the public domain. Our unique Competitive Insight techniques analyse your competitors at both a strategic and a tactical level:

• 'Top down' Strategic Competitive Intelligence - Interviewing throughout the supply chain
• 'Bottom up' Tactical Competitive Intelligence - Analyse the field sales capability of your competitors.
• Internally focussed CI support, to maximise the value of CI across your business:
• Strategic Workshops
• Competitor Profiles
• Key Account Profiles
• Win/Loss Analysis
• War Gaming
• Scenario Planning
• Internal CI Process (including a full CI Audit)