Commercial Due Diligence

In tandem with legal/financial due diligence, The Strategy Works will evaluate potential acquisition opportunities from a sales/marketing perspective including:

• Qualitative assessment of senior sales and marketing personnel (including a review of sales structure)
• In-depth qualitative interviews with decision makers/influencers
• Review external market conditions including competitive positioning
• Qualitative interviews with key customers and prospects to determine (real) attitudes to quality, service levels, etc.
• Validate current sales forecasts used to set the value of the business