Database Marketing

The Strategy Works will maximise the creative and strategic use of marketing information to determine new markets for existing products.

Use market information to support customer loyalty / retention.

• Data appraisal; audit and analysis of your current customer files
• Moments of truth' assessments
• Database and list acquisition or building
• Segmentation and profiling - identifying business niches
• Planning of strategic and tactical communications - who to contact, when to make contact, what message to convey and what medium to use - mail, telephone, fax, e-mail or sales visit
• Creation and implementation of direct marketing campaigns
• Lead generation, qualification and tracking
• Software selection / advice
• Advice on data protection legislation compliance