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Welcome to The Strategy Works - Specialists in Business to Business Customer Insight

At The Strategy Works we specialise in aligning customer needs with sales strategy to gain competitive advantage. We have an in-depth understanding of the B2B sales process and the factors which determine why clients win and lose accounts – this knowledge will benefit your business both tactically and strategically. Our fully integrated product menu includes:


At The Strategy Works B2B marketing / sales is our core business discipline – it is not an add-on to other consultancy work.

Our virtual structure offers clients the twin advantages of a controlled cost structure and flexibility of skill base - we can rapidly ‘ramp-up’ or downsize. Our team of 20 senior consultants is underpinned by an extensive network of 100 field workers across the UK and  Europe.

Established in 1993, The Strategy Works have completed many hundreds of projects in a range of business to business sectors across the spectrum of business services and manufacturing – all aligned to high value B2B sales.

The Strategy Works assesses the impact of the Marpol emissions regulations taking full effect in 2015 and changing shipping industry dynamics, on the potential use of marine fuel additives.

Below is an excerpt from our latest opinion forming article in ‘Marine Propulsion & Auxiliary Machinery’:

NYK Lines has a single, in-house production source – NYK group subsidiary Nippon Kogaku Kogyo – for its range of additives, which includes a sludge dispersant that has produced impressive results. “The main reason for using the sludge dispersant is fuel cost savings, which are about 2 per cent,” Kobune Goto, deputy general manager of NYK’s Fleet Upkeep Group said.

You can read the entire article “Unclear future for fuel may benefit additives as an option” or you can browse the entire article library.